Unlock the Narrative of Every Customer.
Our innovative platform transforms how companies interact with their customers, offering an unparalleled view of their entire journey. By integrating data from every touchpoint, Sowtek provides a holistic understanding that is essential in today's personalized world of customer service.
Every Touchpoint Tells a Story.
Sowtek's advanced system meticulously captures and synthesizes data from every interaction your customer has with your business. Whether it’s a call to customer service, a chat on your website, or an engagement on social media, each touchpoint adds to a comprehensive narrative, giving you a complete view of their journey.
Comprehensive Customer Data Integration
Aggregate data from marketing, sales, after-sales, and any other customer touchpoints into a single profile.
Incorporate external data sources to enrich customer profiles with demographic, psychographic, and behavioral data.
Interaction History
Display a chronological view of all customer interactions across different channels and touchpoints.
Provide details of each interaction, including the channel, purpose, outcome, and any follow-up actions.
Dynamic Segmentation
Dynamically segment customers based on behavior, preferences, transaction history, and engagement metrics.
Allow users to create custom segments based on specific needs or hypotheses.
Customer Health Score
Implement a scoring system to evaluate customer satisfaction, engagement, and the likelihood of churn.
Alert users to at-risk customers based on changes in engagement, purchase behavior, or satisfaction levels.
Reporting and Dashboards
Enable users to create custom reports on various aspects of customer data and interactions.
Provide interactive dashboards to visualize customer data, trends, and analytics in real-time.
Goal Tracking and Performance
Allow users to set specific goals for customer engagement, retention, and upselling.
Track and report on the performance against these goals over time.
Personalization
Generate personalized product or service recommendations and offers based on customer data.
Tailor communication content and timing based on customer preferences and behavior.
Customizability and Integration
Allow users to customize fields and views to match their specific needs.
Ensure seamless integration with existing CRM, ERP, marketing automation, and customer support platforms.
Collaboration and Workflow Integration
Integrate with internal systems to enable task assignment, workflow management, and collaboration among teams.
Provide functionalities for users to take notes, share insights, and collaborate on customer profiles.
Privacy and Compliance Management
Manage customer consent for data processing and communication in compliance with data protection regulations.
Ensure high levels of data security, including access controls and encryption, to protect customer information.
